Actually, Bronco Sport is holding its own really well too.
Bronco Sport Sales
| 2024 | 101,530 |
| 2023 | 107,195 |
| 2022 | 122,573 |
Put the two together and Ford is kicking Jeep's ass.
WHO'S WINNING : Jeep vs Bronco
- Thread starter wayoflife
- Start date
Bronco Sport Sales
Put the two together and Ford is kicking Jeep's ass.
OverlanderJK
Resident Smartass
they sold more units so they would make more units. What’s your point?
kevman65
Hooked
The point is, they didn't sell all the units produced. Not even close percentage wise. Ford just announces their sales numbers, not production numbers.
They only make their claim of best selling on units sold.
If you make 1 million units and sell 450,000, and your competitor makes 500,000 units and sells 350,000, the competitor wins.
Ford has a history of hiding their overstock, and selling them off as fleet vehicles because they didn't sell on lots.
They only make their claim of best selling on units sold.
If you make 1 million units and sell 450,000, and your competitor makes 500,000 units and sells 350,000, the competitor wins.
Ford has a history of hiding their overstock, and selling them off as fleet vehicles because they didn't sell on lots.
OverlanderJK
Resident Smartass
Where I come from 450k is more than 350k. I don't really care how many units are made. Number one SELLING truck in the world. Not number one selling to produced ratio truck in the world.
HighwayTrout
Hooked
For the money ford just gives way more vehicle. People, myself included are absolutely disgusted with the price of vehicles. And jeeps have been so damn overpriced the last 5ish years. It’s no wonder customers are jumping ship.
HighwayTrout
Hooked
Exactly.
Jeep screwed the pooch with the gladiator. They could have absolutely OWNED the market. If they would have kept them bare bones at a reasonable price.
But 75k for a loaded Rubicon is asinine. Why would anyone in their right mind pay that instead of just buying a Super Duty 2/350? And never put a v8 in the damn things.
which would have helped immensely. But again offered in all trim levels not just the fully blinged out rubicons like they did (wrongly) with the wranglers. Not apples to apples. But it’s definitely something to chew on if you’re looking at trucks.
piginajeep
The Original Smartass
Jeep was the poor man or teenagers 4wd at one time, that’s the market for Jeep people, not a 100k 392.
Jeep needs a make a true Willy’s package that as basic as you can get, and sell it. The 4 door JK fucking ruined the market.
Jeep needs a make a true Willy’s package that as basic as you can get, and sell it. The 4 door JK fucking ruined the market.
HighwayTrout
Hooked
Word
The problem is, Jeep is going full tilt on EV. In fact, the new and all electric Recon is supposed to be the Bronco Sport fighter. How much do you think it'll cost to actually make one of them? How many units do you really think they can sell? How do you help pay for something that nobody wants? You do it by upping the fuckin price of vehicles that people actually do want.
piginajeep
The Original Smartass
Jeep has lost there god damn minds. No one wants electric, not even the liberals. I’m just gonna grow my vintage collection. Maybe a 392 as well
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TrailHunter
Hooked
It's almost like they are trying to sabotage their own brand so they have an excuse not to make Straight Axle Wranglers anymore.
Launch
Active Member
Interesting topic for sure. Here in Florida Jeep Wrangler / Gladiator seem to rule the road despite the explosion of the Bronco for now. That said when the Bronco Raptor has more HP and still cost 10k less than the top of the line Jeep people will choose the Ford. Especially if 99% of them never leave the pavement. Despite the fact that it is less capable as well no Jeep wins that battle. When I head to the forest there are more jeeps than anything else out there followed by the Toyota Tacoma & 4runners. Very few Broncos. Rarely do I see them out wheeling or overlanding. I'd be interested to see if others sèe the same off road.
OverlanderJK
Resident Smartass
It’s not about how many they sell it’s about how many they make. Duh.
Speaking of which...
Ford Teams Up With Trump Admin to Drive Down Car Prices and Boost U.S. Jobs
Ford is working closely with the Trump administration to streamline its car production and delivery
townhall.com
Meanwhile, over at Jeep, they are doubling down on $60-80k EVs
jeeeep
Hooked
at the rate Stellantis is driving the Jeep brand value down, I say 5 months from now we all chip in $1000 and buy Jeep from Stellantis.Speaking of which...
Ford Teams Up With Trump Admin to Drive Down Car Prices and Boost U.S. Jobs
Ford is working closely with the Trump administration to streamline its car production and delivery
Meanwhile, over at Jeep, they are doubling down on $60-80k EVs
View attachment 423253
Launch
Active Member
Ok I'm in!
Jsouder53
Hooked
Don’t overvalue them…
RJV
Caught the Bug
But I wonder which one is more profitable. The Wrangler doesn't have to outsell the Bronco to still be more profitable. If the wrangler can still be profitable and be a niche market, I think that's an okay strategy. It doesn't need to be everything to everyone. I'd rather it stay with the same formula, sell less volume but still be profitable to justify its existence than them make it IFS and try to beat the bronco in the poser war. If there was a gas version of the Recon, it would fill that niche nicely ever since the grand Cherokee went full minivan. Maybe with Stellantis's new leadership they will have some course corrections.
I still think the Bronco will be a fad like the FJ was. Although Ford seemed to learn some from the flaws of that monstrosity.
I still think the Bronco will be a fad like the FJ was. Although Ford seemed to learn some from the flaws of that monstrosity.