One of the main issues I have with my wife when we go out wheeling, is her hatred for everything in between the actual adventuring. For example, we stayed in telluride, but wanted to run say cinnamon pass....it is nearly a 2 hour drive to the trailhead, and when you finish the trail, it's almost a 3.5 hour drive back to telluride. At the end of the day, it's a pain because you are tired, just want to relax, etc....so it would be awesome if after the trail, you can just pull up somewhere quiet/scenic, pop the roof, make dinner, and admire the sunset. With us, it's always watching the clock to make sure we are heading out in time to make it back at a reasonable hour, etc, and it severely cuts in on our enjoyment. This has happened many times over (on every one of our trips) to the point where I myself am tired of having to "get back to town" so for us, I think it provides an excellent solution. The speed of deployment and packing up is also a big draw. If I lived out west I could see a trailer making sense for me, but living where I do, I never take my hardtop off anyway, so it's not an issue for me that it's always on. I do however fully recognize that it isn't for everyone, and others might find the cost a bit tough to swallow.