He is doing it strictly for publicity. Any vet, or person for that matter, that would show up to a military funeral in a flashy sponsored jeep to show off is NOT there to show support for the fallen hero but to show support and pimp his "business".
Glad to see JKF and Rebel are BIG supporters of his passion to build up his Jeep.... er, ummm, I mean, to help support fallen heroes. :cheesy: