My approach has been build up in the order of "importance" - which can mean different things to different folks, obviously.
Basically, I went recovery gear, armor, tire carrier, lift & suspension, 35s, lighting, drivetrain upgrades... Now I'm ready for the 37s. Every time I wheeled in between my list changed and I tweaked things like bump stop, coil weight, etc as I figured out what was important to me and what I want to do. Honestly, the 2 door is pretty damn capable with 35s and the 37s are just for "bragging rights" and just that much more clearance and capability.
You've done a lot of stuff so far, so your next step may be different than mine. If it were me, I'd probably go with shocks to match your lift (I forget how high you are now) maybe even Rancho so you can figure out what you need to do next. If you spend the coin on Kings and find out they're to short/long or once you wheel you decide you want to go in a different direction you won't have lost much.
Tough decision, but really, a personal one depending on your end goal.
--
Build Thread - Adventures of Fiona -
https://wayalife.com/showthread.php?t=47407