Increasingly stringent government regulations on fuel economy. It's a strain on automakers. Look up "C. A. F. E" regulations. In a nuteshell: they state that an auto maker's entire lineup of vehicles must meet a certain average mpg.
It's a shame.
Glad I bought my 14 jk, I'll build it and keep it forever. Still have the TJ that I bought brand new in 1997, so keeping my jeep for a long time isn't a problem.
On an optimistic note, who knows: maybe jeep will find a way to incorporate an effective ifs for the wrangler. Clearly it will be more expensive to modify, it will lack the benefits of a live axle. When people are as passionate as wrangler owners are, any change is often going to be met with criticism. In the meantime, we have our jks (and other older jeeps) if the new jeep sucks, that just means we don't have to spend 40k on a new one, and can open up the mod budgets.
It will hurt to see the brand take a downturn though. It's such an amazing legacy that these jeeps share. Nobody wants to see that tarnished. It's like Joe Montana playing for the Chiefs after he left the 49ers lol
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