I just bought my 3rd Jeep. Had an 09 JKU in red bought new, traded in 13 for a 2013 JKU in Gecko green new, and recently traded it for a 2015 Willys JKU in black. The only upgrade I've ever done was to my red one, and it was basic upgrades...window piller mounted fog lights and some random small accessories. My black one (current) came with a dealer installed 2 inch lift and 35s. I'm embarrassed to say "dealer installed", but I've always wanted a lift/tire change, but $$ dictated otherwise. So this worked out for me. I did receive some tube style steps from Santa that I installed. Basically what I'm saying is, my new Jeep is my favorite upgrade lol. (There will be more upgrades coming in the future).