My Rubicon X is still stock, but these are things I've been looking into too.
For tire carriers that are made specifically to work with the bumper, AEV appears to be it. It seems like a solid design, but there are two things I've noticed:
- The tire is off centre. That was done deliberately so a 40" tire on it won't block the handle for the tailgate. With that large a tire it isn't very noticable, but with stock or even 35" tires it's pretty obvious. I've heard there is a way to modify the carrier to centre a smaller tire, but I'd have to read into that more to know if it's worthwhile. It's just for looks, so to most people this really wouldn't matter.
- Although the 10A / X / Hard Rock rear bumper has a plug to remove to let the AEV carrier mount without any cutting, it actually mounts to the frame of the vehicle. While that makes it very sturdy, it also means you need to remove the right rear tow hook because it uses that as its mounting point. At least you'll still have the other hook in the rear (plus the tow hitch if you have one), so again this may not make a huge difference to you.
All in all though, the AEV carrier seems like a pretty good deal. Your other options would be any of the carriers that don't mount to the bumper at all. There are a lot of them out there. I'm still not sure which one I'll go with.
As far as mounting a winch goes, I think the 10A / X / Hard Rock front bumper was designed around the Warn CTI 9.5-s, though I've heard a Zeon 10 or a few others will fit with some modifications. The bumper is only "winch capable" though, meaning you still need to get a winch mounting plate to be able to use it. IIRC there are only two companies that make these, Mopar and Maximis 3. Maximus 3 is less expensive and seems to give you more options (centring the fairlead for a Zeon winch, etc), so they could be worth considering, particularly if you're not going with a CTI 9.5-s.
Maximus also has a ton of other parts made to fit that front bumper like light mounts, stingers / hoops, etc that look very tempting too. If nothing else, I'll probably get their stinger - that thing looks pretty bad ass!