I am far from a ford fan, but they did a really good job with this bronco (minus the bubbly headlights) and I think Jeep knew this prior to the release (hence the 392 teaser). Some of the little features on the bronco are already better than the wrangler - no B pillar hanging over your head, mirrors detached from the doors and factory 35 inch tire options. Jeep should take note.
There are Jeep lovers who will always go Jeep, but the majority of Jeep owners are probably swayable and just want a decent off-road capable vehicle - and I feel this bronco easily compares better than the wrangler out of the gate for those who don’t care to just drive a Jeep.
It will be interesting when they do an actual off-road test between the Jeep and Bronco.