I'm one of those people who are on a strict budget, but I don't like to cut too many corners. I give every company a shot, but tend to shy away from their products if I see they don't stand up for the customer. Smitty has not disappointed me when it comes to grab handles and minor parts, but I was really disappointed with their bikini top. The cheap plastics almost broke upon install, and I returned it immediately, but there was no blame or questions asked. I am going to give them another shot with their winch, because I can't fork out a grand for one. I haven't seen a lot of negatives about their winches-- only time will tell. But I can tell you if a company doesn't stand by their product and blames "user error" on any failures, they can kiss my a**. I have no respect for anyone who hires a rep who has that mentality also. I think Teraflex could have turned this whole thing around by simply stating, "Teraflex is greatly concerned for any potential failures involving our tire carrier, and we will do our best to address the situation on a case-by-case basis after analyzing all the facts". Someone needs some lessons in social media verbal judo.