Because there are so many other options for a truck out there. I would rather buy a Toyota if I wanted a truck. The only advantage that I can see if the cab over frame design of a Jeep truck, but is that even an advantage? I can get a whole bunch of other trucks like this. This is almost like FCA trying to fill the gap that was left by the Land Rover Defender. When I rode in one of those, I was impressed with its off road capability and then room in the back. I just simply open a door and in goes the mountain bike, surf board, trail maintenance tools, etc. Am I missing something? Is there any benefit to a Jeep truck over any other truck?