To be honest, the JKX video was very good. It has great shots, with high quality equipment. Its entertaining to watch. It's shot as a paid production. However, it lacks the personal interest that Eddie and Cindy have captured. Although, I too thought they did videography for a living, they made their videos out of passion and it shows. It is really just two different styles of filming in the end. Both good.
You're too kind to include the amateur home movies Cindy and I make in the same breath as paid professional productions. If we have a "style", it's definitely a product of our passion as that's all we have.