I work in the Military communications field. I have for a very long time. I am a ham radio operator. I have a ham license and a GMRS license. Because of my career I purchased the GMRS license. I have a couple of thoughts I thought would be of value.
For me, ham radio is about safety. What happens in emergencies. No cell service and someone has a bad injury, how do we expedite help? Living in the southeast US we have tornados. Whenever there are bad storms ham operators around the region fire up their radios to support first responders. We report to a central station who passes that info to police/fire/ambulance/hospitals. For me, this has been what ham is all about. Now, in the last 8-10 years or so, ham has moved into digital messaging where we can send text messages and emails point to point via ham radio frequencies. This is the part of amateur radio I find the most interesting but it is a total geek fest.
GMRS/FRS are both for exactly what we use them for. They are perfect for small groups to communicate off the grid. If you only plan to use the radio in simplex mode ( 2 or more radios on the same frequency, not using a repeater), I would not worry about a license. If you plan to use a GMRS repeater for non emergency communications then you should at least consider getting a GMRS license.
Any time there is an emergency, you can use any radio to call for help. IMO, when you go off road where cell service may not be available, having a communications plan is important. For this reason, I carry both a GMRS handheld and my ham handheld. I also stay aware of all of the ham radio repeaters in the area where I am traveling. Most of these repeaters are constantly being monitored. These ham repeaters are much more prevelent than GMRS repeaters. GMRS radios are easy to use. Ham radios are more complex.
There are handhelds that will fulfill both functions (the most common are Baofeng), these are not great radios but they do check the box from a safety standpoint. They are not FCC approved, but are used extensively in the US. With a little work, they can be programmed to operate both on the GMRS frequencies and on your local ham radio repeaters. In an emergency being able to call for help on one of these radios can save a life And under this scenario no one would get in trouble. Even the most arrogant ham operator (and there are a ton of these, and one reason I don’t enjoy talking on ham radio) would love to help any non license operation in an emergency.
I don’t know if this is helpful or not. If you have questions I will be happy to try to answer them.