Very god info here. And form what the op mentioned, no need to go overkill on te build specially if the Jeep will not be seeing a lot of hard rock and trail time. I would go with better road manner tires than Grapplers, but I do like the Toyos though. I would not discard the MTR's, they perform well on the road and trail, and aside form the weaker sidewall (not a big deal since you are not dealing with rocks), I would lean towards that. For 35's, a simple 2" lift and\or trimming fenders should do the trick, so no need to go overboard and spend a couple grand if you do not need to. I have wheeled in Florida (I lived by South Florida and then Tampa), and a couple of good bumpers with attachment points, a winch and good tires will do the trick. My $0.2