Some additional info
I have a 2013 JKUR purchased July 2013. Spotted this thread months ago when the Jeep had about 2,500 miles. Checked but did not see any sludge in the coolant overflow bottle. Checked the bottle recently at about 7,500 miles and saw about an inch or so of brown sludge at the bottom. Stuck a long stick in the bottle but no sludge came out on the stick, so it must be pretty watery, not thick like I saw in other posts.
Made a service appointment with Airpark Dodge in Scottsdale. They said the sludge was "barleak" (factory applied stop leak) and agreed to flush cooling system under warranty. I agreed. Had to wait about 2 hours but was happy to get that gunk out of my Jeep.
Labor: 8748 Flush out cooling system and overflow bottle 0.80 hrs - Completed
Parts: 1 P/N 68163848AA Antifreez-Coolant
As to the sludge being factory applied stop leak...... barleak??
Why would a new vehicle need stop leak applied at the factory? They can't make engines that don't leak coolant?
Never heard of barleak so I looked it up. To my surprise, I found an actual company with a long successful history called Bar's Leaks that makes coolant stop leak and other products that really are used on OEM assembly lines by major US auto makers:
http://barsproducts.com/company/history
So it appears the dealer was correct when they told me the sludge was factory applied stop leak and that, having flushed it out, I should not have any problems or see any further build up in the overflow bottle.
Anyway, my dealer let me examine the sludge before they did the system flush. The brownish gunk is pretty watery, too thin to clog up the heater core or anything else. I smelled it and rubbed it between my fingers. The stuff is soft, smooth, no grit, no sand. Smells funny, not bad, nothing it reminds me of. I have had some of it sitting in a cup for a week or so and it is still soft, not hardening up at all. Definitely not a clogging risk so I feel the flush would have removed any of it still inside the cooling system. Don't know exactly what a cooling system flush consists of but I feel confident this stuff is not a problem.
Couple of other things....
1) 2013 Mopar coolant is sold under 2 part numbers 68163848AA for concentrate (not diluted with water) and 68163849AA for pre-diluted 50/50 with water.
2) As stated in the original post, the coolant can be orange or purple depending on the light. When you open the radiator cap and shine a flashlight in the hole the stuff looks orange. But if you dip a Q-tip or paper towel in the liquid and hold it up it looks purple. If you look at the overflow bottle it looks purple but if you shine a flashlight through the bottle it looks orange. Weird.
Bottom line: if you see sludge in your overflow bottle, stick a long stick in there and stir the sludge a little while shining a flashlight through the bottle. If nothing comes out on the stick and you can see through the bottom of the bottle, the sludge is watery and probably won't cause any problem. Not a bad idea to get dealer to flush system if under warranty or do it yourself if not. If the sludge is thick like pudding as shown in earlier posts, then you have a totally different problem and I would definitely want the dealer to correct it which might mean replacing the radiator and heater core.
Incidentally if you want to remove the coolant overflow bottle, mine came off with no tools, simply pulled it straight up, it hooks into 2 slots.
Here is a pic of the sludge, coolant overflow bottle, 2013 new coolant jug, and the odd color variations: