20th Anniversary Jeep Wrangler Rubicon - ONLY 4000 Will be Made

wayoflife said:
As some of you may have just seen, Jeep just revealed their 20th Anniversary Jeep Wrangler Rubicon and in 2 different engine packages, a 392 and a 4Xe and both of which can be had with an AEV package that'll put you on 37" tires! Of course, only 4,000 will be made and it starting price will over $90k! Below are pics and details from the official press release. Of course, we'd love to know what you think about them. :cool:

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Two Decades of Rubicon: Jeep® Brand Reveals 20th Anniversary Editions of 2023 Wrangler Rubicon 4xe and 2023 Wrangler Rubicon 392​

  • Jeep® brand rocks Windy City with the most capable Wranglers yet, featuring available 37-inch tires
  • Wrangler Rubicon 20th Anniversary editions feature new seven-slot grille, beadlock-capable wheels, 83-piece tool kit, triple hoop grille guard, steel bumpers, half-inch suspension lift, distinctive 20th Anniversary decals and more
  • Exclusive to the Rubicon 20th Anniversary models is an available Rubicon 20th Anniversary Level II upfit by American Expedition Vehicles (AEV) with 37-inch BFGoodrich All-Terrain T/A® KO2 tires, creating the most capable Wranglers ever with unmatched 14.2 inches of ground clearance, 37.1 inches water fording, 50-degree approach angle, 33-degree breakover angle and 43-degree departure angle
  • Interiors of Rubicon 20th Anniversary editions boast unique red-and-black leather seats and red leather-wrapped instrument panel bolster. The limited-edition Jeep SUVs also come with a special swing gate plaque and shifter medallion
  • Mopar-designed, factory-installed, on-board air compressor available on Wrangler for the first time ever, exclusive to the Wrangler Rubicon 392 20th Anniversary edition
  • Production of the Rubicon 20th anniversary models is scheduled to begin at the Toledo (Ohio) Assembly Complex in this quarter, with vehicles arriving in dealerships in the second quarter of 2023

February 9, 2023 , Auburn Hills, Mich. - The Jeep® brand is proudly celebrating 20 years of the game-changing Wrangler Rubicon at the 2023 Chicago Auto Show with the Wrangler Rubicon 20th Anniversary editions, the most capable Wranglers yet.

Available on both the 2023 Wrangler Rubicon 4xe and 2023 Wrangler Rubicon 392, the Rubicon 20th Anniversary editions each deliver the Wrangler Rubicon’s legendary go-anywhere capability and unequaled spirit of freedom and adventure, designed to tackle the trail they’re named after straight from the Toledo (Ohio) Assembly Complex.

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”

The limited run of 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary and 2023 Wrangler Rubicon 392 20th Anniversary, available for order this month, are priced at a starting U.S. manufacturer’s suggested retail price (MSRP) of $69,585 and $90,895, respectively (all prices exclude $1,795 destination charge). Production of the Rubicon 20th anniversary models is scheduled to begin at the Toledo (Ohio) Assembly Complex this quarter, with vehicles arriving in dealerships in Q2 of 2023.

Rubicon electrified
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary, based on the Rubicon 4xe model and powered by a 375-horsepower 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range, 49 MPGe and a nearly silent off-road experience. Bolstering the lineup of the Wrangler 4xe, America’s best-selling plug-in hybrid, the extensive equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:
  • New interpretation of the iconic Jeep brand seven-slot grille
  • 20th Anniversary hood decals in electric blue theme
  • 20th Anniversary swing gate plaque
  • 20th Anniversary shifter medallion
  • Half-inch suspension lift delivering:
    • 32 inches water fording (+ 0.5 inch)
    • 11.2 inches ground clearance (+ 0.4 inch)
  • Triple hoop grille guard
  • Steel bumpers (winch-capable front)
  • 33-inch BFGoodrich All-Terrain T/A KO2 tires
  • 17-by-7.5-inch beadlock-capable wheels
  • 83-piece tool kit with canvas bag
  • Integrated front off-road camera
  • Heavy-duty steel rock sliders
  • Gorilla glass windshield
  • Unique red-and-black leather seats
  • Red leather-wrapped instrument panel bolster
  • Auxiliary switches
  • All-weather slush mats
392 cubic inches + 20 years of Rubicon
The 2023 Jeep Wrangler Rubicon 392 20th Anniversary, based on the Rubicon 392 model and powered by a 470-horsepower 470-lb.-ft. V-8, accelerates from 0-60 mph in 4.5 seconds and through the quarter mile in 13.0 seconds, making it the quickest, fastest and most powerful Wrangler. The Rubicon 392 20th Anniversary’s long list of special-edition content includes:
  • Xtreme Recon Package
    • 35-inch BFGoodrich All-Terrain T/A KO2 tires
    • 17-by-8-inch beadlock-capable wheels
    • 4.56 rear axle ratio
    • Hinge-gate reinforcement by Mopar
    • Jack spacer by Mopar
    • Tire relocation kit by Mopar
    • Wheel flare extensions
  • New interpretation of the iconic Jeep brand seven-slot grille
  • 20th Anniversary hood decals in 392 bronze theme
  • 20th Anniversary swing gate plaque
  • 20th Anniversary shifter medallion
  • Half-inch suspension lift delivering:
    • 34.5 inches water fording (+ 0.9 inch)
    • 11.6 inches ground clearance (+ 0.5 inch)
  • On-board air compressor
  • Triple hoop grille guard
  • Steel bumpers (winch-capable front)
  • 83-piece tool kit with canvas bag
  • Heavy-duty steel rock sliders
  • Integrated front off-road camera
  • Gorilla glass windshield
  • Unique red-and-black leather seats
  • Red leather-wrapped instrument panel bolster
  • All-weather slush mats
  • Auxiliary switches
The 2023 Jeep Wrangler Rubicon 20th Anniversary special editions are available in nine exterior colors, including Earl, Firecracker Red, Punk'n, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, black and Bright White, with the Wrangler Rubicon 4xe 20th Anniversary also available in Granite Crystal.

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Don't forget the implied AEV LEVEL 2 Option for the winch, more lift and the 37's... there might even be a LEVEL 3 option to add beadlocks?
 
they just keep getting further and further out of my price range and I sure wouldn't want a used one as $$$$$$$$ they are to repair , just Jelious I guess
 
woof359 said:
they just keep getting further and further out of my price range and I sure wouldn't want a used one as $$$$$$$$ they are to repair , just Jelious I guess
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It really is stupid expensive and that really is a bummer.
Snsrubicon said:
well all i can say is my 2023 Rubicon 392 might not have all the badge's and goodies
but its still a 20th anniversary.
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I don't think you need all the badges and red seats to have a 392 that is to die for. (y)
RESURECTIONJK said:
$20k for the AEV lit!!!!??? Fuckin hell. Rather just send it over to Ft.Mohave and let Mel do his thing for that kind of money.
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LOL - right?
 
HighwayTrout said:
So. I’ve been waiting (saving 🤣) for the 20th anniversary if it came with a 392. And now that it’s here I’m just meh about it.
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Not gonna lie, Cindy and I knew that the 20th anniversary Rubicon was going to come with a 392 and we hesitated as to whether or not we should hold of to get it. But, after giving it a lot of thought, we decided that it would be as crazy expensive as it has proven to be and that we would probably think it wasn't a cool as we were imagining it would be. A lot of this came from the fact that we ordered our Gladiator as a limited release edition but ultimately got a regular loaded Rubicon and for less and we were still just as happy with it. Maybe more so.
 
wayoflife said:
Not gonna lie, Cindy and I knew that the 20th anniversary Rubicon was going to come with a 392 and we hesitated as to whether or not we should hold of to get it. But, after giving it a lot of thought, we decided that it would be as crazy expensive as it has proven to be and that we would probably think it wasn't a cool as we were imagining it would be. A lot of this came from the fact that we ordered our Gladiator as a limited release edition but ultimately got a regular loaded Rubicon and for less and we were still just as happy with it. Maybe more so.
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I was strongly considering trading for the 20 Year Anniversary 392, which is why I’ve done zero mods to my 2022 model 392. I was really hoping it would be badass and worth the expected premium cost- as well as the higher interest rate, however I’ve got to say I like the looks of the one I have now better.

If I was buying it simply for the collector value it might be worth it, but I like driving it too much.

I guess I’ll start ordering some parts! 😂🤣
 
Bottom line they are both amazingly optioned up, but with the predictable premium for getting a special edition. Targeted for niche buyers. Standard marketing playbook in any industry. Seem like really nice rigs, just not good value.
 
Are the rock rails wider than normal? They look like they could be used as a step also. I will say I like that.
 
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