The first link is a super tool kit, I don't bring that much stuff. The second link is right on- that's what recovery gear I use.
For JK tools- I keep in the jeep at all times a small tool kit:
- 2 flashlights
-1/4" metric socket set
-Torx socket drivers with appropriate size wrench
-Metric wrenches (8-19mm)
-Large adjustable wrench
-Pliers (slip joint, needle nose, channel locks, electrical crimpers)
-Electric tape, crimp connectors, fuses, piece of wire, zip ties, small test light in a sandwich baggie
-Gerber folding shovel
Under rear seat- jumper cables
Under drivers and passengers seats are the 3x30 tow strap and tree saver strap. D-rings on the bumpers.