Personally, I actually like the look of the 10th Anniversary Rubicon. I like the contrasting colors, red, not usually my thing but actually looks decent against that light paint. The wheels have actually grown on me since I have seen them in person. The bumpers and rock rails are a good start, but as a whole, I just wouldn't spend the money just for the leather and paint color. In reality that's all most of us would probably keep anyhow. New bumpers, front and rear, suspension, remove rock rails and install your choice of aftermarket sliders, new wheels and tires.
If it were me, I would just get a Rubi with the options, color and such that you want then let the modding begin.. But thats just me :sigh: