That's a good looking tire...I'd love to hear some actual use comments as well (although I wouldn't be running 37's).
I have a set (34") on my 2009 JK and I love them. Road noise is not bad and the traction is great. Have not had a chance to use them in the snow yet.
We are seriously considering a set of 37" Nitto Trail Grapplers for RubiCAT - love the fact that they are made in the USA!
Anyone with experience with these? Would love to hear what you think of them