In my situation, knowing that I don't wheel much and knowing that I'll never go larger than a 35 inch tire, I went with a new JKU Sport. I was able to get the options I wanted and forgo the ones I didn't want.
I wheel maybe 1-5 times a year, my Jeep mostly is a daily driver. I didn't plan on replacing the axles(unless I had too), and I don't plan on running a larger tire than the 35. Because of these and several other considerations, I went with a New sport. I couldn't justify the money for the Rubicon with my budget.
Get what works for you and your budget.