I don't normally do "the big stuff", my JK is more commuter, with one good touring trip and a few weekends a year to get away with some camping gear (building my trailer at the moment).
I keep my goals in sight when modifying/adding accessories......don't need a big lift (mine's about 2"), tyres will be 33's max. Safety, comfort and the ability to carry/tow what I need for two people trips.....thats my Jeep goal.
Even jsut driving to work and back, I find myself thinking how much I enjoy my Jeep.