Maybe some people could weigh in.
My reason for going with the Willys Wheeler is that it will be a daily driver, but with some additional capabilities a Sport, or Sport S, might not have in the suspension department. I've been fooling around with the Wrangler app for building a stock rig. The Rubicon is a little steep in price for me at the moment, but the Willys offers performance for off road that will be better than the Sport, for only about $1500 more.
I'm leaning towards 2 doors, for the shorter wheelbase, and the fact that the kids are all just about out of the house.
First thing I'm looking to do after I buy, is to purchase a winch and bumper to go with it, along with the rest of the extraction equipment. I'm not as crazy or stupid as I was I my twenties, so safety plays a huge role in what I want to do. I'm going with a WARN winch, but deciding between a 9.5 Powerplant, or a 9.5xp. While having the compressor there and ready is convenient, I'm wondering how much punishsment a compressor is going to take before failing at the front of a Jeep.
Of course, a winch is nothing without a solid bumper to mount it on. I'm strictly sticking to USA made products.