I installed the 2.5 budget boost and 35" tires on my Rubicon X the first day I owned it, so never got to test the stock MPG. However, I didn't much care for 15.3 highway/city mpg after adjusting the tire size. For our trip to Moab last Thanksgiving, I bought the Flashpaq and installed the mpg tune. Awful power in the mountain passes. Installed the performance tune, great power, awful mpg. Installed the 87 octane tune and got 17.3 mpg. City driving is 16.7 all the time, which I can live with. If I drive at 60 mph, I can get 19.7 on the highway, but not sure I want to go that slow.
We also bought a Flashpaq for my son's 2007, and he had the same result, improvement in mpg using the 87 octane.
Oh yes, the crawl tune is just an on/off switch on my 2014, so completely useless, but the performance tune rock crawling or the 87 tune work great. However, on the 2007, the crawl tune is excellent, so must be the motor difference.