FORD at SEMA 2024

wayoflife

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While they no longer have the super impressive Big Blue Wall in Central, Ford is the only one of the Big Three that has continued to have at least some kind of a presence at SEMA. For 2024, they are definitely stepping up their game with their aftermarket division and will announce the launch of "Ford Custom Garage". This will be a new initiative that will offer all-in-one packages that will allow customers to build up, customize and personalize their vehicles with performance upgrades and maybe most importantly, backed with a warranty.

These are some of the points that they will be highlighting at the show:
  • One-stop customization: Ford Custom Garage packages include everything from wheels to suspension components to engine calibrations, all in one convenient bundle.
  • Limited edition offerings: These packages will be released periodically and available for a limited time, adding an element of exclusivity. Packages will be available through local Ford dealers across North America.
  • SEMA Debuts: The first three packages for Ford Bronco and F-150 owners will be showcased at the upcoming SEMA Show.
  • Expansion plans: Additional packages for Bronco Sport and F-150 are in the pipeline.
Ford will also have a few project vehicles on display and of them, this 4-Door Bronco featuring a Bilstein-tuned 2” lift kit, 7-spoke Sage Green wheels, custom Katzkin leather seats, and Ford Performance tube doors is the only one that I found of interest.
Bronco Wild Fund Project Vehicle_02.jpgBronco Wild Fund Project Vehicle_01.jpgBronco Wild Fund Project Vehicle_05.jpgBronco Wild Fund Project Vehicle_09.jpgBronco Wild Fund Project Vehicle_07.jpgBronco Wild Fund Project Vehicle_06.jpg
 
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