Let me toss my 2 cents in here. I've got 37X12.50X17 Goodyear MT/R's with 5:13 gears. Automatic with a 3.6 (2012 JKRU). I do have an aFe intake and a Banks Cat Back. At 70 MPH I am turning 2750 RPM's in overdrive. On the highway I average 16.8-17.1 mpg. Around town, daily driving, I am getting 14.9-15.3. Around town I tend to use the skinny peddle a bit more. Also, driving thru the mountains of Colorado seems to have no effect with the gears on performance or mpg.
I was worried that it might be geared to high however with the new 5 speed auto it has turned out well.
Brian