Quickest way to destroy a company, Jaguar sales drop over 97%. Hard to believe they thought this would be a good idea.
https://www.msn.com/en-us/autos/news/jaguar-only-sells-49-new-cars-after-disastrous-rebrand/ar-AA1HNhVE?ocid=entnewsntp&pc=U531&cvid=3b07bd6c2aae4674a51533f1831f062e&ei=86